Beginners Guide – Business to Business Marketing

Business-to-business companies have gotten it backwards when it comes to generating sales. Large parts of their marketing budgets are being spent on beefing up the image or finding new sales leads. That only leaves a small part of the budget for an area that would do a lot more good, turning current prospects into customers or better stated conversions.Companies are spending huge amounts of money on lead generation instead of lead follow up. The better idea would be to go through the warm leads already sitting in the database. In the excitement of generating sales, these leads often get shuffled to the bottom of the list or forgotten about entirely. This is sad because these leads are people who have expressed at least a tiny bit of interest in the company or products, and were not yet ready to buy. Keep in contact with them so that when they are ready you will beat the competition to the punch.It is possible to increase revenue from sales without spending any more on advertising. Many recommendations are available to aid your company in business-to-business marketing and market analysis.The first recommendations are direct mail, trade shows, database and email marketing techniques and direct these toward the demographic you want to reach. For instance when you build from a trade show you know that the people you reach are interested in your type of service or product, because they are at the trade show in the first place. Someone interested in technology would not go to a sewing trade show for example. Narrow the focus to produce higher quality leads. Now you have created better quality leads on the money invested. Take the money saved and focus it on building relationships with the warm business leads you created.Cultivate good sales leads instead of trying to generate larger numbers of leads. It is better to have 10 leads interested in what you offer than 1,000 leads that could care less about what you are promoting. You do this by keeping in touch with these warm prospects from the trade show or direct mail through seminars, webinars and email, follow these with newsletters and other marketing activities until the prospect becomes a customer. For complex businesses, that with multiple influencers this can take a long time but it is well worth it for the increased sales.When you implement these types of strategies in your business-to-business marketing, you will end up with your representatives following up on high-end sales from companies and people already willing to buy your company’s products. This leads to more conversions and more of a bottom line for your company.

Forestry Investments – How to Maximise Returns and Minimise Risk

In the current global climate, defined by low interest rates; high inflation; volatile investment markets; and poor short term visibility, investors are seeking out alternative investments that generate growth and income that does not depend on traditional market performance.As such, much attention has been focussed on timber investments as a tool to preserve capital, hedge inflation and generate superior income in a low-risk environment.Institutional Investors such as pension funds, university endowments and hedge funds have long known the benefits of investing in timber assets, with many such as the Yale University Endowment Fund holding 28 per cent of their investment portfolio in real-asset alternative investments including tropical forestry investments and farmland.Timber investments are seen as generating non-correlative investment returns due to the fact that the majority of revenues is sourced from the biological growth of the tree, with only a small percentage of return attributed to timber price growth or land value appreciation. One credible university study found that over 60 per cent of returns from forestry investments can be attributed to the ‘biological hedge’.Demand for timber products remains strong, and rises roughly in line with population expansion, a factor compounded by economic expansion in developing nations leading to a n increase in consumption of timber products per capita as new homes and other infrastructure in developed.Currently, around 30 per cent of global timber supplies are sourced from illegal logging, and a further 40 per cent form unsustainable sources. The future demand dynamics then indicates that timber investments are likely to continue to outperform other assets such as equities, as they have for the past 30 years.Taking a very broad view, forestry investment returns can be enhanced and potential downside risk substantially reduced through the application of strategic species and location selection, combined with experienced forestry management to create a sustainable and profitable investment model.Broadly speaking, the faster a tree grows into commercially viable timber, the greater the return on investment, so selecting fast-growing tropical timber species is the first step in consolidating profitable forestry investments. Bamboo is one example of a timber species with great potential as a subject of sustainable forestry investments due to the fact that the rate of biological growth is so rapid as to ensure a commercially viable, harvestable timber stand within 4 years of planting.Other features to take into account to maximise forestry investment returns are sustainable plantations managements, suitable site selection and investing in upstream products developments, allowing timber growers to process their raw materials and sell value-added timber products such as boards and other processed wood products.Investors interesting in harnessing the characteristics of forestry investments for their own portfolio should be encouraged to seek advice from an independent third party with experience in identifying and delivering successful forestry investment projects.


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